Win the Second Order · the eight-week program
The eight-week program · opening soon

In eight weeks, your store has every email it needs to bring customers back.

You build them yourself, in your own Klaviyo, with me checking your work every week. A fraction of the cost of having it done, and nobody can ever take it away from you.

$1,390 AUD, or 4 payments of $347.50
Join the waitlist Get your roadmap first

Doors open in the coming days. The waitlist hears first,
and the price stays the same either way.

Most customers buy once.
Almost none of it is bad luck.

Usually nothing went wrong. The product ran out, or life moved on, and your store slipped out of their memory. The fix is a handful of emails that arrive at the right moments: after the first order, before the product runs out, when someone's about to drift away for good.

Most stores either don't have those emails, or they rent them from an agency month after month. This program is the third option: build them once, understand them completely, own them for good.

Live in your account by week eight

What you'll have
when it's done.

First order ✓day 0
The emails that win order twotimed
Second order ✓

The second-order emails

Where most stores lose the most money, so it's where you start. Timed to your store's real numbers, not a template's guesses.

Product running low…reminder sent
Gone quiet for 5 weeks…caught
New subscriber…welcomed, sold

The whole lifecycle, wired

Reorder reminders before the product runs out, a catch for drifting customers, and a welcome that sells — all connected so they never fight.

$
What your new emails madein your Klaviyo

Results you can read yourself

Every flow reports what it's earning inside your own account, and by week eight, reading those numbers is a skill you have, not a report you wait for.

About three hours a week

How the eight weeks run.

One live call each week, and every week ends with something real in your account.

Week 1

Your numbers.

We pull your order history together and find when customers come back, what they buy next, and which missing emails are costing you the most. Every week after this is built on what we find.

Week 2

A welcome that sells.

Your first flow goes live: the emails that turn new subscribers into first orders instead of just saying hello.

Week 3

The second-order emails.

The heart of the program: the emails that turn a first-time buyer into a repeat customer, timed to your store's real window.

Week 4

Recovering the almost-buyers.

Carts and checkouts that nearly happened get a second chance, without leaning on discounts.

Week 5

Reorder reminders.

The email that lands just before the product runs out, so the next order happens with you instead of not at all.

Week 6

Winning back the quiet ones.

Customers drifting away get caught while there's still time for it to matter.

Week 7

Wiring it all together.

The flows get connected so they never fight each other, and anything that needs tightening gets tightened.

Week 8

Reading your results.

Your first flows have been live for over a month, so we sit down with what they've already made you, and you leave knowing how to check it yourself, any time.

The week order adjusts to each store; the roadmap from week one sets it. This is the typical path.

You'll read the results
yourself.

Every flow you build reports what it's making, in dollars, inside your own Klaviyo. By week eight your earliest emails have a month of results behind them, and reading them is part of the program: which email earned what, which customers came back, what to adjust next.

That's the quiet difference of building it yourself: there's no agency report to take on faith, ever again. You'll know what's working because you can see it, and you'll know why because you built it.

Your flows · last 30 days
Welcome
Second-order emails
Reorder reminders
Win-back
in your Klaviyo, not our slide deck

"Emails you own keep working for free. Everything you rent stops the day you stop paying."

THE WHOLE IDEA, IN ONE LINE
Receipts

Stores we've done this for.

Questions

Totally fair to ask.

What exactly do I get?

Eight weekly live calls with your work reviewed on screen, the full step-by-step build material from the minute you join, the templates and exact compute steps for every flow, the recordings forever, and a small group of owners building alongside you.

When does it start?

When you do. You get everything today, your week one is this week, and you join the next live call on the calendar. No waiting for a cohort date.

How much time does it take?

About three hours a week: the call, plus building between calls. Miss a week and nothing breaks. The material waits and the recordings are yours.

I'm not technical. Honestly, can I do this?

If you can follow steps and run an export from Shopify, yes. The builds are click-by-click, and the weekly call exists exactly so nobody stays stuck.

What if I get partway in and want it done for me?

Everything you've paid comes off the done-for-you build, in full, for six months. Plenty of owners do exactly this: build the first flows themselves, then hand us the rest. The Done-For-You Build →

Do you do free audits instead?

No. A free audit is a pitch wearing a costume. What we do instead is the roadmap session: your store's real numbers pulled, the missing emails found and valued, and a ranked build order you keep. It's $129, and it comes off this program. Paid is the version that has to be worth it on its own. Get the roadmap →

What happens after week eight?

The emails keep working, because they're yours. If you want to keep improving them alongside other owners, the community is where that happens, and everything in this program lives there too. If you'd rather go it alone, everything keeps running just the same.

What's the guarantee?

The first week is refundable in full, no forms and no hard feelings. Past that, we won't promise you a revenue number, because everyone promising numbers is grading their own homework. What you'll have instead, by week eight, is every flow reporting its own results in your own account, and the ability to read them without anyone's help. Including ours.

Is this for me if I'm doing over $50k a month?

Probably not. At that size, eight weeks of your time is usually worth more than the build fee, and you should just have it done properly. The Done-For-You Build → Not sure? The roadmap session settles it with your own numbers.

Win the Second Order

Eight weeks from now, these emails exist.
And they're yours.

Doors open in the coming days. Leave your email and you'll hear the moment they do. Same price for everyone: $1,390 AUD, or 4 payments of $347.50.

Rather talk it through first? Get your roadmap