Email marketing for e-commerce

Great email marketing
shouldn't cost $4k a month.

I've spent years building email for e-commerce brands. Now I'm sharing the exact frameworks, templates, and AI tools I use — so you can do it yourself.

app.klaviyo.com/dashboard
Email Dashboard
Overview Flows Campaigns Segments
Email flows
Campaigns
Segments
Templates
Analytics
Revenue from flows
$12,847
↑ 18.3%
Open rate
48.3%
↑ 5.1%
Click rate
6.2%
↑ 2.4%
Active subscribers
8,412
↑ 312 this month
Revenue by week
Charlie Sweeney
ABOUT

Hey, I'm Charlie.

I've spent years running an e-commerce agency in Sydney, building Klaviyo email systems and Shopify stores for brands of all sizes. Along the way I started using AI to do in minutes what used to take me days.

Now I'm sharing everything I've learned. The systems, the shortcuts, the stuff that actually works. Not theory. Not courses. Just what I use every day, packaged up so you can use it too.

WHAT I OFFER

Three ways to get started.

Whether you want a free starting point, a set of ready-made templates, or the full toolkit I use every week.

FREE

The email framework

The exact flow structure, segment logic, and send strategy I've tested across dozens of Shopify stores. One clear framework you can use today.

Free, always.
Get the framework →
TEMPLATES

Email template packs

Ready-to-use email designs for Canva and Figma. Based on layouts I've used for real brands generating real revenue. Drop in your content and send.

From $9 USD
Browse templates →
EMAIL CLUB

Join the community

E-commerce store owners sharing what's working in email. Ask questions, get feedback, see what others are building. Free to join. Paid tier coming soon.

Free, always.
Join the club →
INSIDE THE EMAIL CLUB

What you actually get.

No filler. Everything here is something I use in my own work, every single week.

AI email system

The complete set of frameworks, workflows, and decision trees I use to build email systems with AI. Not a course. A working system you can apply to your store today.

Brand context AI prompt Flow structure Review Deploy
Workflows Decision trees Strategy frameworks

Full template library

Every template pack I release, included in your membership. New designs added monthly. Canva and Figma formats.

Prompt libraries

Tested prompts for campaign strategy, subject lines, flow logic, and copy generation. Copy, paste, customise.

role: "email strategist"
task: "Write a 3-email welcome series..."
tone: "warm, confident"

Weekly strategy call

Live group call every week. Bring your Klaviyo screenshots, your questions, your problems. We work through them together.

Early tool access

First access to the tools I'm building, including Email Buddy and future releases. You get them before anyone else.

Email Buddy Audit tools Future builds
HOW IT WORKS

The free framework is the starting point. Everything else is optional.

01

Grab the free framework

Get the email strategy I use for every store I work with. Flow structure, segment logic, send strategy. Free and ready to use straight away.

02

Join the free community

Connect with other store owners working on their email. Ask questions, share results, see what others are building. No cost, no pressure.

03

Get the full toolkit

When you're ready to go deeper, the membership gives you everything. Templates, tools, AI workflows, weekly calls, and early access to what I'm building next.

WHAT PEOPLE ARE SAYING

Real reviews from real people.

From courses, templates, and one-on-one work with e-commerce brands.

★★★★★

Weeks of frustration saved in just a little sentence. I have watched so many email videos and there is one piece of advice I have only heard from him that kept me from using my designed emails prior. Thank you.

AR
Ashley Richards
E-commerce store owner
★★★★★

I've found the templates extremely useful. I was able to use one as a new subscriber email, which really shows the quality.

PM
Paige Murray
Canva template customer
★★★★★

A really informative and enjoyable class. The language is simple and easy to follow with clear instructions and great examples.

NI
Natalie Ingham
Course student
★★★★★

I enjoyed the step-by-step guide on how to create visually engaging and highly effective emails using Canva. Exactly what I needed.

V
Venolia
Course student
★★★★★

Really great if you are new to email marketing. Totally recommend it!

MT
Myriam T
Course student
★★★★★

Very fun and engaging. I've learned a lot about email marketing as well as how to apply my skills into Canva. Very informative!

HP
Henry Christian Pradilla
Course student

Start for free.
See if you like how I think.

3 ready-to-use Canva email templates, no card needed. Drop in your brand, export, send.

Get 3 free templates →